Unsere Experten haben sich zusammengesetzt, um für Sie alle Feinheiten der Sprache der digitalen Werbung zu entschlüsseln.

A...

• Above The Fold (ATF)
• Ad Exchange
• Ad Verification
• Advertising Network / Adnetworks
• Arrival Rate
• Audience Extension

B...

• Behavioral Targeting
• Below The Fold (BTF)
• Bid Price
• Bid Request
• Bid Response
• Blacklist
• Bounce Rate
• Brand Safety

C...

• Click
• Click Through Rate (CTR)
• Contextual Targeting
• Cookie
• Cookie Sync / Cookie Matching
• Cookieless
• Cost Per Action (CPA)
• Cost Per Completed View (CPCV)
• Cost Per Engagement (CPE)
• Cost Per Lead (CPL)
• Cost Per Mille Impression (CPM)
• Cost Per Visit (CPV)
• CRM Onboarding
• Cross-Device Campaign

D...

• Data Management Platform (DMP)
• Deal ID (Deal Token)
• Deal With Priority / Private Auction / Priority Deal
• Demand Side Platform (DSP)
• Drive to Store
• Dynamic Creative Optimisation (DCO)

E...

F...

• First Look
• First Party Data
• First View
• Floor Price
• Full Rate

G...

• Guaranteed Programmatic

H...

• Header Bidding / Advanced or Pre-Bidding

I...

• Impression
• Instream-Video
• Interoperability

G...

K...

L...

• Lineares TV

M...

• Middle of the Fold (MTF)
• Multi-Device Campaign

N...

• Non-Guaranteed Programmatic

O...

• Open Auction / Open Marketplace
• Order ID
• Over the Top (OTT) Advertising
• Outstream-Video
• Over the Top (OTT)

P...

• Post Click (PC)
• Post Click Sale (PC Sale)
• Post Click Visit
• Post View (PV)
• Post View Sale / Post IMP Sale
• Post View Visit / Post IMP Visit
• Private Auction / Private Marketplace
• Programmatic
• Programmatic Deal

Q...

R...

• Reach
• Real Time Bidding (RTB)
• Repetition
• Retail Media
• Retargeting
• Return On Investment (ROI)

S...

• Second Party Data
• Second Price Auction
• Segmentierter TV
• Semantic Targeting
• Supply Side Platform (SSP)

T...

• Target Coverage
• Third Party Data
• Trading Desk

U...

• Unique Contact
• Useful Pressure (UP)

V...

• Video Completion Rate
• View Through Rate (VTR)
• Viewability
• Visit
• Visit + 1

W...

• Whitelist
• Win Rate / Winning Bid Rate

X...

Y...

• Yield Management

Z...